Viral TikTok puts Toyworld Albany on the map

Byron Smith with Toyworld Albany’s collection of Beanie Boos.  (Photo: Hannah Turner)

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A young Albany retail worker is spreading smiles and toy knowledge to the TikTok community via an account he never expected to go viral.

Byron Smith and his two co-workers Sydney Daymond and Lizzie Hodgkinson created the account to have a bit a fun and promote the products at their workplace Toyworld Albany.

“One day we were at a party and we decided ‘hey let’s start a TikTok’, so we got Paul’s [the owners] approval,” he said.

“We started doing little videos, like question videos, fun skits and dance videos.” 

What started as a bit of fun last year has now gained a fan base of more than 87,000 followers and 2.2 million likes.

Keeping the legacy going 

While Sydney and Lizzie aren’t at the store as often anymore, Mr Smith is keeping the legacy going.

“One of our videos which blew up was our Beanie Boo one,” he said.

“We were asked what our most popular toy was and I said Beanie Boo, but as I said it, I stuck out my tongue.

“So many people are duetting that video and I’m actually surprised.”

Mr Smith said it was a great way to keep work fun, get out of your comfort zone and try something new.

“It’s a great way to promote products and create content,” he said. 

“It’s fun just to do a dance, whether it’s a good one or a crazy one, for example [Cardi B’s song] the WAP.

“Of course I had a bit of fun doing the WAP although I’m not Cardi B. 

“If you want to be who you are and express yourself in dance, lifestyle, craft or any type of video, then TikTok is a great place.”

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